The construction of enterprise culture is the inner need for the survival and development of enterprises in the new century. The construction of enterprise culture, give full play to the role of people, is a trend of the development of enterprises in today's world, is the New ideas and concepts of business enterprises. It is a high-level choice of modern management to mobilize and scientifically organize the accumulation, wisdom and creativity of workers. Construction of enterprise culture, enhance the cohesion of the enterprise and competitiveness in the market, so that the enterprise survival and development of the fundamental strategy. Through the construction of enterprise culture, enhance the vitality of enterprises, ensure the healthy development of market economy, promote the urgent need of a new level of economy. It is an urgent need and inevitable trend to set up the strategic consciousness of enterprise culture, strengthen the strategic concept of enterprise culture, emphasize the strategic decision of enterprise culture, and carry out the strategic implementation of enterprise culture, so as to win the competitive advantage of market economy by changing operation mechanism and scientific management. Through the construction of enterprise culture, cultivating enterprise values, all employees of the enterprise are twisted into a rope and strive for the realization of enterprise goals. The construction of enterprise culture is of great significance to the formation and improvement of enterprise cohesion, attraction, combat effectiveness and credibility. Cohesion is the core force of an enterprise. If employees can be compared to a line, the enterprise is a rope twisted by the line, and the strength of the rope is cohesion. A good corporate culture is a skillful hand at weaving ropes. Attraction is the centripetal force of an enterprise, which makes employees closer and outsiders closer. This is the charm of enterprise culture. Combat effectiveness - is the combat ability of employees, excellent enterprise culture can let employees think unified, and ideological unity can be consistent, consistent team has combat effectiveness. Public credibility -- a healthy corporate culture is not only the spiritual pillar of the employees, but also improves the public reputation of the enterprise and brings inestimable social benefits to the enterprise.